Our History, Our Values

Everything We Believe In

Hinnovae is the result of a passion for cleanliness and years of experience in the field of effective cleaning solutions.
The brand was founded by Damiano and Greta with a vision to bring products that ensure a high standard of hygiene – whether in households or in commercial spaces.

Their values and focus on quality remain the foundation of what Hinnovae represents today.


The brand stands firmly on their vision – to bring reliable products that simplify cleaning and guarantee visible results – quickly, effectively, and without unnecessary effort. With this idea in mind, they developed premium cleaning products of the highest quality, delivering professional results even in the busiest spaces, while representing the best of Italian design and scientific research.

Research and development are a core pillar of our company. We constantly seek new ways to further refine the luxury of our products while maintaining maximum safety and environmental responsibility.

Each Hinnovae formula is the result of precise processes. We combine high-quality ingredients with the latest technologies to create products that deliver outstanding results – whether in households or commercial spaces, with no negative impact on users or our planet. Our attention to detail is evident in everything – from functionality to sensory experience, as demonstrated by our new collection of five refined scents, developed in the lab based on the principles of olfactory pyramids.

Our product portfolio is carefully designed to perfectly cover all specific needs of modern households and professional spaces. Hinnovae's ambition is to become the first choice for anyone seeking truly high-quality and effective cleaning solutions.